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MISSION We're on a mission to rid the world of plastic waste while offering our customers 100 sustainable, ethically sourced products, made from natural and effective ingredients. Better for you. Better for the planet.. PROBLEM Plastic. Over 40 of plastic comes from product packaging We're changing that 80 Billion plastic bottles disposed of around the world each year are from shampoo conditioner alone. 8 Million tonnes of plastic end up in the ocean every year. 910 fish have ingested microplastics according to studies. By 2050 there will be more plastic in the sea than fish. Only 9 of ALL plastic ever made has been recycled. Every person on earth consumes 40,000 microplastics each year.. SOLUTION Ethique is the world's first zero waste and most sustainable lifestyle beauty brand. We use biodegradable ingredients and compostable packaging so all our solid bars leave no trace except the luscious skin and hair it leaves behind, of course. Our products are super concentrated so by switching to beauty bars, you're saving plastic bottles going to landfill. Ethique is New Zealand's highest scoring BCorp as well as carbon fiber neutral and living ware employer.. JOURNEY To date we saved our planet from over 5 million plastic bottles Weve converted thousands of fans to plastic free beauty and are genuinely making a difference to the amount of plastic waste made and disposed of every year. Our new goal is to save 50 million by 2025 and we're on track already. To put our money where our mouth is, each year 20 of our profit goes to charities fighting alongside us to protect the planet. Join the revolution and giveupthebottle. HAIR SAMPLER Equivalent To 1 Plastic Bottle - .4 Liters of water saved. If you want to dip your toe in and try out Ethique's range of hair products, our Hair Sampler is for you. It contains the following five samples Frizz Wrangler, Heali Kiwi, Saint Clements, The Guardian and Wonderbar. A great way to discover your favorites and find your perfect bar Fantastic gift idea, packaged in a delightful 5 pack box..