Top 10 Best Marketing Management 15th Edition

NOTE You are purchasing a standalone product MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10 0134058496ISBN-13 9780134058498 . That package includes ISBN-10 0133856461ISBN-13 9780133856460 and ISBN-10 0133876802ISBN-13 9780133876802.. For undergraduate and graduate courses in marketing management. The gold standard for todays marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.. The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice..

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.. The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.. The fifteenth edition is bundled with Indian cases and is updated where appropriate to provide the most comprehensive, current and engaging marketing management text as possible.. The bundled book marketing management Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses..

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.. James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking..

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text..