Top 10 Best Olaplex Curly Hair Products

Apple Cider Vinegar Shampoo for Itchy Scalp and Product Build Up - Finally, a Detox that doesnt suck. Get rid of product and hard water buildup, dirt and oil with this 1-2x week clarifying shampoo. Here's your fresh start, see you next week.. Time to Detox - This cleansing shampoo uses chelating agents to help remove heavy metals, minerals, and chlorine found in hard water, which can cause color fading to the hair while apple cider vinegar exfoliates, removing flakes and build-up to restore volume, bounce, and shine.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly no glam squad needed. Wet your hair, lather up with ACV shampoo and rinse clean. Follow with any OUAI conditioner to soften your squeaky clean strands..

OUAI Matte Pomade - Want that piecey, textured, lived-in look without the effort Our matte molding paste does just that. This pomade creates a soft texture and separation for the perfect relaxed look.. From Limp to Lively - This texture paste brings limp, lifeless hair back to life with texture and volume. Leave your hair with Rue St. Honore - a delicious, French-inspired scent of gardenia, ylang ylang and white musk that makes this styling paste irresistible.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI products including this matte hair paste are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury products at affordable prices that are user-friendly no glam squad needed. Add a quarter-sized dab of hair paste to day-old or freshly shampooed hair. Follow with our other anti-frizz hair products to really tame your mane..

Take Your Curls From Day to Night - Whether your curls are wavy, kinky, textured, or somewhere in between, this moisturizing curl collection is here to keep them sassy bouncy with a vegan, silicone-free shampoo and conditioner set. This kit also includes 4 packets of our curl partner remedies to help remove mineral buildup for ultra-hydrating hair.. Moisturizing, Plant-Based Ingredients - Enriched with a 100 vegan formula, our curly hair shampoo and conditioner set is gentle enough to get the job done, without weighing your curls down. It also features our patented antioxidant vitamin complex to restore hydration and shine. Safe for Colored Hair, Natural Curls Perms - This moisturizing anti-frizz collection is safe for all curly hair types, including color treated and chemically processed - a curl defining system that is perm color safe for any hair color and texture Did we mention it aids in detangling for better manageability. How to Use - Start by applying using our curly hair shampoo. Follow with curl partner remedy by massaging the crystals into wet hands evenly distributing throughout hair. Rinse reapply shampoo and follow with the curly conditioner. For best results, use curl remedy once a week. If applying to white or non-pigmented hair, apply curl shampoo an additional time to remove clarifying vitamin crystals.. The Malibu C Perspective - As trailblazers of wellness solutions in the beauty industry since 1985, the mission statement of Malibu Wellness is tried and true to solve problems for every human being using nature-inspired, patented technologies. Malibu C is a professional hair care brand, creating hair products for women and men based in science, not marketing hype..

Dreamed Up By You, Made by OUAI - After working with 150 community members over one full year of testing, we created a do-it-all curly hair cream for all curl typesfrom curly to coily and fine to thick. OUAI Curl Crme style cream defines curls, delivers frizz control, and adds shine.. This Is What Cremes Are Made Of - This hair styling cream is carefully formulated with linseed and chia oil work to form and shape curls, control frizz and help protect hair from humidity while Coconut oil helps to seal damaged cuticles and hydrates. Then we add babassu oil for hair to condition, soften, and enhance shine.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products including this curl defining cream are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly no glam squad needed. Use this curling cream on wet or dry hair in any routine, from twist-outs to wash-n-go's, for soft and defined curls. Unlike other hair curl cream, there's no residue, sticky fingers or crunchy curls..

Bond Repair Shampoo and Conditioner set rebuilds weak hair bonds, restoring strength and vitality to colored, bleached, and damaged hair in just 6 uses.. Our Bond Strengthening Shampoo and Conditioner penetrate deep into the hair cortex, strengthening hair from within and enhancing its resilience to daily stress.. Beyond surface repair, our bonding shampoo and conditioner provide intense conditioning and fortification, leaving hair soft, smooth, and protected from future damage.. Formulated to be gentle on color-treated hair, this shampoo and conditioner set helps maintain vibrant color while repairing and strengthening your locks.. Our Bond Repair Shampoo and Conditioner are 100 sulfate-free, paraben-free, dye-free, gluten-free, and vegan, ensuring a high-quality and nourishing hair care experience..

Rich, Moisturizing Shampoo - Been dreading this all week This hair strengthening shampoo calms dry, thick hair while fighting frizz and smoothing every strand so you can look forward to wash day.. Moisture So Rich You'll Need a Prenup - This keratin shampoo fights frizz and tames flyaways with the help of marshmallow root to detangle and prevent hair from coiling. Shea butter delivers deep hydration while avocado oil coats your hair to prevent breakage.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products including our thick hair shampoo and conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our anti-frizz hair products and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products like this sulfate-free shampoo at affordable prices that are user-friendly no glam squad needed. Wet hair, lather up and rinse clean. Follow up with OUAI Thick Conditioner. Moisture all the OUAI up..

OUAI Medium Shampoo - If your hair type is stuck in the middle this hydrating shampoo cleanses, fights frizz, hydrates and revives shine for medium hair by using a fusion of keratin and kumquat extract, plus babassu and coconut oil.. OUAI Medium Conditioner - For when your hair feels like the middle child. This hydrating conditioner improves overall health of medium hair types, while battling breakage and boosting shine. Formulated with the same ingredients as our Medium Shampoo, making this the ultimate dynamic duo.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our hair styling products and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products like this cleansing shampoo and conditioner for dry hair at affordable prices that are user-friendly no glam squad needed. Wet hair, lather up with OUAI Medium Shampoo and rinse clean. Follow up with OUAI Medium Conditioner. Moisture all the OUAI up..

The Ultimate Beach Hair Is This OUAI - Get beach waves without stepping foot in the ocean. Our Wave Spray gives you the perfect amount of texture, body and shine for that effortlessly chic undone look.. Great For All Hair Types - Created with rice protein instead of sea salt, this hair texture spray is safe for all hair types, even if color- or keratin-treated. Whether you have thick curls or you're looking for a texture spray for fine hair, Wave Spray is the hair mist of your beachy dreams.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI products including this beach wave spray are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury products at affordable prices that are user-friendly no glam squad needed. Lightly mist this volumizing spray on damp or dry hair about ten inches from your head to enhance waves and add volume..

OUAI Hair Oil - A powerful, multitasking oil for every occasion. It protects from color fading and heatUV damage, smooths split ends and frizz, and adds next-level hair gloss. Protects from heat damage up to 450F 232C.. Your Fast Fix for Healthy Hair - Get your fix for frizz, breakage heat protection. Formulated with Ama oil which keeps hair strong and protected against humidity and Baobab seed oil to help hydrate for a healthy, shiny finish. Unlike other hair heat protectant products, we add galangal root extract to protect fibers from color fading due to UV exposure.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products including this anti-frizz hair serum are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly no glam squad needed. Work 1-3 drops of this hair oils magic formula through wet hair, add to dry hair after a blowout, or leave on overnight as an intense hydrating mask..

REPAIR REVIVE Keranique deep conditioning hair mask is formulated to help repair dry, distressed hair It restores softness, manageability, and reduces hair fall due to breakage for bouncy, thicker-looking hair. POWERFUL FORMULA Our keratin hair mask includes restructuring ceramides for repairing the cuticle and shielding hair from damage B-Vitamins help to nourish hair damaged by heat and chemical treatments. THE FOUNDATION FOR FULLER GROWTH By nourishing the scalp, our intensive deep conditioner creates the foundation for stronger hair growth Perfect for all hair types - curly, colored, bleached, and more. ENRICHED WITH KERATIN This hair moisturizer includes our proprietary Keratin Amino Complex to help enhance volume by thickening each hair shaft, reinforcing and protecting all types of brittle, thinning, frizzy hair. LET OUR HAIR CARE BE YOUR SELF-CARE With a trust-built user community of over 2 million women worldwide, we at Keranique are here to offer life-changing solutions for hair thinning to help you reclaim your confidence.

The Hair Repair You've Been Searching For - A rich and effective hair mask that will leave you feeling smoother, softer and stronger after just one treatment. This damaged hair treatment heals split ends and makes hair more resistant to future damage.. Like A Virgin Hair - Whether you've got straight, wavy, curly or coiled hair, this hydrating hair mask repairs it all. Ilipe and shea butters help to condition dry hair while a blend of almond, olive, and macadamia oils soften, smooth and add hair shine. Hydrolyzed keratin is added to help prevent breakage and tame flyaways like no other anti-frizz hair products will.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products including this hair mask for damaged hair are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly no glam squad needed. Squeeze out excess water from freshly cleansed hair. Apply a quarter-size amount of the hair repair mask, starting from the ends and working to the roots. Chill out for 5 minutes, then rinse with cool water to lock in moisture and shine..

Leave In Conditioner for All Hair Types - A multitasking deep conditioner mist for every occasion. It protects hair from heatUV damage, smooths split ends and frizz and detangles and conditions every strand. A few sprays will keep your hair from acting knotty.. Feeling Knotty - Unlike other anti-frizz hair products, our leave in conditioner spray uses a powerful amino acid blend, tamarind seed extract and vitamin E to protect and smooth hair like you've never seen before. Amino acids help to strengthen hair and prevent breakage. Tamarind seed extract, for weightless hair hydration. Panthenol and Vitamin E Condition act as a natural hair detangler.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products including this multitasking hair conditioner and detangler spray are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our hair styling products and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly no glam squad needed. Mist the leave in hair conditioner lightly through damp hair before styling to protect and get your desired look..

Get Effortless, Frizz-Free Hair - Get perfect air-dried waves without extra styling, braids, clips or buns. This lightweight mousse for wavy hair is made with protein extracts to help condition and protect. Unlike other air dry cream, you'll be left with soft, touchable hair that's never crunchy.. Your New Go-To for Quick, Cool Styling - Getting beachy waves and curls has never been easier with this styling foam. Massage the foam into damp hair, then scrunch upwards. Your hair will dry in the shape of soft, smooth waves while delivering frizz control.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products including this curl enhancing hair foam are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products like this curl mousse at affordable prices that are user-friendly no glam squad needed..

DEEP HAIR REPAIR - Our scientifically innovative bond-building hair treatment works on a molecular level to help repair dry and damaged hair, penetrating deep into each strand and strengthening from the inside out.. HEALTHIER LOCKS - Use this miracle hair care mask to deeply condition, improve moisture retention and soothe any damage caused by styling, coloring, chemically treating, or over-processing your hair.. CRUELTY FREE - This BoldPlex 3 deep conditioner for dry damaged hair is paraben-free, sulfate-free and 100 vegan Our products are never tested on animals, and our packaging is fully recyclable. FOR ALL HAIR TYPES - Our hair mask for dry damaged hair and growth works wonders on all hair types from curly to dry, colored, frizzy, broken or bleached hair types. Enjoy 6.76 fl oz of treatment for long-lasting results. SALON QUALITY RESULTS - Recommended by stylists all over the world, this deep conditioning hair treatment smooths and repairs hair follicles after just one use. Go from brittle and broken, to sleek and lush.

NOURISH STRENGTHEN DRY DAMAGED HAIR - A powerful potent hair oil that brings smoothness back in one use, using just a few drops Locking in moisture and nutrients to condition your hair. This oil rejuvenates, enhances shine, provides thermal protection, increases manageability and speeds up drying time offering all the benefits of a full styling regime - in one easy to use product that is 3 X the size of other leading hair oils. SMOOTHS SPLIT ENDS RESTORES SHINE - BoldPlex 7 Hair Treatment Oil dramatically increases shine softness while minimizing flyaways and frizz. Restoring the appearance and texture in lacklustre hair by repairing the signs of damage, keeping hair looking sleek and feeling velvety. A must have product for everyone, designed for all genders both men and women alike. A WEIGHTLESS STYLING OIL - The Bold Uniq Scientists have been hard at work perfecting an oil that is weightless, non-greasy but deeply nourishing. Created with all hair types in mind, from thick to thin, coarse to smooth, the delicate but effective formula is suited to a variety of textures. Can be used as part of your everyday hair care routine or as an intensive treatment to prevent damage for strong, lustrous hair with a fresh, invigorating scent.. LUXURIOUS INGREDIENTS THAT GET THE JOB DONE - A little really goes a long way, utilising a blend of precious oils including Argan, Avocado, Jojoba Seed and Camellia Oil - the BoldPlex Bond Restore Hair Oil will infuse deep hydration into Frizzy, Curly, Coarse, Dry, Damaged, Colored, Broken or Bleached Hair Types without leaving any heavy residue on the hair.. PARABEN SULFATE FREE - CRUELTY FREE VEGAN - BOLD UNIQ strives to give you sustainable beauty choices We're proud to be Paraben and Sulfate free. Cruelty-free and 100 vegan. And that's not all, our bottles and jars are made of Post Consumer Recycled Plastic. Committed to healthy hair and a healthy environment..

ALL-IN-ONE WONDER Experience the combination of 10 unique benefits packed into one spray - offering everything from thermal protection to a radiant shine. Expertly crafted with a blend of lightweight emollients and bond-boosting oils, it's tailored to rejuvenate your hair.. SEE THE TRANSFORMATION Just one application reveals its magic. Effortlessly detangle and style your hair, unveiling a healthy, luminous glow, full of life and flexibility.. REVOLUTIONARY INGREDIENTS Supercharged with our 5-star plex active and a potent peptide blend, this spray reimagines your hair's potential. Lightweight and residue-free, it's ideal for post-wash nourishment and brilliance.. SLEEK VERSATILE With 10 transformative benefits, this spray is the multitasker you never knew you needed. Simplify your hair care routine without compromising on the stunning BOLDPLEX results.. CONSCIOUS BEAUTY Dive into the Boldplex experience, where luxury meets responsibility. Proudly Paraben and Sulfate-free, 100 vegan, and cruelty-free. Our commitment Healthy hair and a healthier planet, evident in our Post Consumer Recycled Plastic packaging..

How does it work - Using our famous Boldplex technology, this multi-tasking serum works on a molecular level by repairing hair proteins penetrating deep into each strand of hair, rebuilding, repairing and protecting the hair against signs of dryness and damage. For all Hair types - Boldplex Bond Smoothing Serum is a miracle worker for all hair types, promising to help smooth the appearance of dead ends, flyaways and frizz. Covering all the main areas of concern in distressed hair types, this serum is a must have for any styling regime. Fuss Free Styling - A leave in conditioner treatment lotion that streamlines the blow-drying process, for quicker, tug-free styling that leaves the hair feeling silky soft and strong. The hydrating complex locks into the hair, creating a supple and polished finish - minimizing the need for additional styling and heat damage. Long Lasting Results - Once locked in the benefits of this Bond Smoothing elixir can be felt for days after Meaning less need for additional styling, and less trauma to your precious tresses. Healthy hair happy hair. Environmentally Responsible Beauty BOLD UNIQ strives to give you sustainable beauty choices We're proud to be Paraben and Sulfate free. Cruelty-free and 100 vegan. And that's not all our bottles and jars are made of Post Consumer Recycled Plastic. Committed to healthy hair and a healthy environment..

What do I get This BOLDPLEX BOND RESTORE TRAVEL TRIO contains 1 x BOND RESTORE TREATMENT 3.38 Fl Oz, 1 x Bond Strengthening Shampoo 3.38 Fl Oz and 1 x Bond Strengthening Conditioner 3.38 Fl Oz. This incredible set combines our core range, packaged in a stunning gift bag, everything you need for happy healthy locks. Bond Restore Treatment 3 An intense restorative hair miracle that seeks out, and repairs the broken disulfide bonds that make up your hair. It rebuilds, restores and protects whilst reducing breakage and visibly strengthening.. Bond Strengthening Shampoo 4 This revolutionary, bond-building shampoo gives you hydrated, soft, silky hair. Sounds good, right Well, get ready, because this miraculous bond-building wonder shampoo cleanses and repairs your hair using some of the most advanced hair care technology.. Bond Strengthening Conditioner 5 Its conditioner, but not as you know it. Its a miraculous bond-building wonder conditioner that performs an intense restorative ritual on your hair, leaving it hydrated, silky and soft without adding excess weight its perfect for eliminating damaged frizz and promoting strong, healthy and shiny hair.. Environmentally Responsible Beauty The Boldplex regime is here to ensure you look your best, and help you to make sustainable beauty choices We're proud to be Paraben and Sulfate free, Cruelty-free and 100 vegan. Committed to healthy hair and a healthy environment..

How does it work This scientifically innovative bond-building conditioner works on a molecular level by repairing hair proteins nourishing deep into the hair folicles to strengthen, renew and repair dry and damaged hair.. Maximum Hair Health A carefully created, deeply restorative conditioner, designed to smooth and refine overly processed damaged hair, using a complex of frizz-fighting actives to reveal soft and radiant results.. Everyday Protection A daily restorative conditioner, that will hydrate and strengthen bonds between salon visits and styling, so you can hold onto your favourite shade and style without the fear of damaging your hair beyond repair.. For all hair types This silky conditioner will work wonders on curly, dry, colored, frizzy, broken and bleached hair types.. Responsible Beauty Bold Uniqs bond strengthening conditioner is cruelty-free and 100 vegan. Our products are never tested on animals, and our packaging is made with recycled plastic in an effort to reduce waste..

No.3 Use weekly or 2-3 times a week for very damaged hair.. No.4 No.5 Use dailNo.6 Use after each wash, or as needed to revive styles.y or any time you cleanse your hair.. No.7 Can be used daily on wet or dry hair and before styling with heat..

Olaplex Hair Repair Treatment Kit.

Repairs damaged and compromised hair, strengthens and protects hair structure, restores healthy appearance and texture. Apply a generous amount from roots to ends on unwashed towel-dried hair.. Comb through once and leave on for a minimum of 10 minutes or more. Rinse from hair, shampoo, and condition.Healthy hair. Use by date This products use by date is determined by the Period After Opening symbol. The Period After Opening symbol is marked by a box with a numerical number X followed by letter M for months. The symbol denotes that the product is recommended to be used within X months of opening.

Bond Smoother. Unit count 3.3. Hair type Normal. Number of items 1.

Separates and defines curls while nourishing hair. Replaces the need for multiple curl products..

heat protectant.

Get Soft, Defined Curly Hair Let loose your luscious ringlets and springy spirals with this effective All-in-One Styler for curly hair. Repair, hydrate and style in ONE easy step. No stickiness, crunch, cast, or residue just soft, beautifully enhanced natural curls.. Infused With Shea Butter and Moringa Oil Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine.. For Touchable, Defined Curls LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. Simply choose the customized hair care system thats made especially for you. No crunch, no cast, and non-sticky.. Clean, Vegan, Cruelty-Free, Dermatologist Tested and Approved Our curly hair products are never tested on animals. Theyre also gluten-free, and  dermatologist-tested and approved, so you can rest assured that they are hypoallergenic, non-irritating, and suitable for sensitive skin.. Love It, or Its On Us  Were so confident youll love our products that we back them with a 30-day money-back policy.  As a team of real curlies, we know that learning how to care for your curls is a journey, thats why we created these products to help bring out the best of your own unique curls..

Olaplex No.9 Bond Protector Nourishing Hair Serum 90ml.

Wavy Hair Simplified Whether you have beachy waves or loose wavy-curls, our Wavy 3-Step System is for you. It includes our Gentle Moisturizing Shampoo, Ultra-Hydrating Detangling Conditioner, and All-in-One Styler customized specifically for Voluminous, Defined Wavy Hair 2A, 2B, 2C.. Infused With Shea Butter and Moringa Oil Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine.. For Touchable, Defined Curls LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. Simply choose the customized hair care system thats made especially for you. No crunch, no cast, and non-sticky.. Clean, Vegan, Cruelty-Free, Dermatologist Tested and Approved Our curly hair products are never tested on animals. Theyre also gluten-free, and  dermatologist-tested and approved, so you can rest assured that they are hypoallergenic, non-irritating, and suitable for sensitive skin.. Love It, or Its On Us  Were so confident youll love our products that we back them with a 30-day money-back policy.  As a team of real curlies, we know that learning how to care for your curls is a journey, thats why we created these products to help bring out the best of your own unique curls..

Let's Hear It For the Curls Dreamed up by you, made by OUAI. After working with 150 community members over one full year of testing, we created a do-it-all curl crme for all curl typesfrom curly to coily and fine to thick. OUAI Curl Crme defines curls, reduces frizz, and adds shine. Plus, the fragrance-free formula is ready to use as a mixer in your next curl cocktail.. This Is What Cremes Are Made Of. Want soft, bouncy curls OUAI Curl Crme adds just the right amount of moisture and definition to every curl. Use it on wet or dry hair in any routine, from twist-outs to wash-n-go's, for soft and defined curls. Its unique texture starts out thick like your favorite ice cream, and melts into your hair like an oil. No residue, sticky fingers or crunchy curls.. OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.. For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly no glam squad needed..